Terminal Coming Soon

12 Layer Framework

12 Layer Framework

The NFL is more than wins and losses.

The FV Triangle is a 12-layer system that measures the structural health of every NFL franchise and projects where each organization is headed over the next three seasons.

Beyond Power Rankings.

Measure the organization. Forecast the future.

“What is Franchise Valuation?”

A team’s record tells you what happened.

FV asks what’s coming next.

A team can have:

  • a great roster and poor leadership
  • an elite quarterback and weak development infrastructure
  • strong coaching and poor resource allocation
  • excellent talent evaluation but declining organizational health

The FV Triangle attempts to measure those underlying conditions.

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Think of FV like a credit score for an NFL franchise—not a prediction of Sunday’s game, but a measurement of the organization’s underlying position and its capacity to create winning football over time.


The 12 Layers

Roster (15%)

The talent under contract right now. Captures quarterback quality, position-group strength across the depth chart, and the trajectory of assets acquired through recent drafts and free agency.

Coaching Staff (15%)

The people running the football operation on the field. Captures head coach quality, coordinator effectiveness, position coach depth, and in-game decision-making — including whether NFL players themselves rate the head coach highly.

Front Office (15%)

The organizational leadership above football operations. Captures general manager quality, ownership stability and football investment, cap management track record, and multi-year draft and personnel decisions.

Leadership (11%)

Organizational alignment across owner, GM, head coach, and locker room. Measures whether the franchise’s leadership pillars work as a cohesive unit or pull in competing directions — the only layer that touches all three pillars and determines whether the other layers can function.

Scouting (9%)

The front office’s ability to identify NFL talent. Measures multi-year draft hit rates, blue-chip talent identification, and success finding contributors in late rounds and undrafted free agency.

Development (8%)

The organizational ability to turn drafted talent into contributors. Measures player improvement trajectories, position coach effectiveness on outcomes, and how successfully rookies convert to second-contract retention.

Scheme (7%)

The effectiveness of offensive and defensive systems on the field. Measures scheme quality in normal and situational football, plus adaptability when opponents adjust — the on-field manifestation of coaching quality.

Analytics (6%)

The organization’s infrastructure for data-informed decision making. Measures department staffing depth, coach-analytics integration, technology investment, and public indicators of analytical sophistication.

Salary Cap (5%)

The financial machinery supporting the roster. Measures current and future cap flexibility, free agency exposure, sunk costs from past contracts, and contract structure discipline (sustainable vs. leveraged).

Sports Science (4%)

The infrastructure that keeps players healthy and maximizes their performance. Measures facility investment, staff quality, recovery infrastructure, and injury prevention track record.

Health (3%)

The current-state injury outlook heading into the season. Measures preseason injury burden, playing surface quality, and roster age at injury-prone positions — factors that shape whether the team’s talent can stay on the field.

QBX (2%)

The environment surrounding the quarterback, separate from his talent. Measures pass protection, QB coach quality, backup QB depth, scheme fit for the starter’s skill set, and pass-catching weapons — the five things that make a quarterback’s job easier or harder independent of his own ability.


What FV Captures

Draft Stacks Terminal (Coming Soon)

Terminal will be our data visualization hub to display interactive team and player information for subscribers.

Explore FV Snapshots for every NFL franchise.